bubblegum popJerry Kasanetz and Jeff Katz. Mainly with Buddah Records, they came up with an assembly line way to create hits for the young. The 1910 Fruitgum Company ("1, 2, 3 Red Light" was on early Talking Heads set-lists), The Archies, a host of "others" - one pool of musicians; at the craze's height, they went on tour. Don Kirshner tried this approach - earlier and better - with The Monkees and related items.