So reads the advertising tag line on
M&M candies.
Naturally, one wonders... to whom did they pay licensing fees to receive this stunning and unprecedented designation?
Father time?
"M&M's"® were first produced in 1941 and are still produced by
Mars, Incorporated. They feature a crunchy shell surrounding
chocolate or a nut product. The basis of this company's extraordinary product claim is the
Roman Numeral system:
1999 = MCMXCIX
2000 = MM