Taco Bell's new mascot used to sell more tacos to the masses.
Famous lines include:
"Yo quiero Taco Bell"
"Viva gorditas!"
"Drop the chalupa!"
"Mmmmm...gooey"
You either love him or you hate him.
A group of Mexicans recently sued Taco Bell for creating a bad sterotype of hispanics.
I'm not sure how the case turned out.