From
Neal Stephenson's
Snow Crash, the multi-colored
ambient light produced by a highway lined with
franchises, all sporting large
neon signs. Presumably combines the words "
logo" and "
glow."
May be put to good use in a general sense meaning the ubiquitous, only somewhat peripherally perceptible output of a culture dedicated to advertising, buying, selling.
The loglo, overhead, marking out CSV-5 in twin contrails, is a body of electrical light made of innumerable cells, each cell designed in Manhattan by imageers who make more for designing a single logo than a Deliverator will make in his entire lifetime. Despite their efforts to stand out, they all smear together, especially at a hundred and twenty kilometers per hour. (7)
Stephenson, Neal. Snow Crash. Bantam Books: New York, 1992