A
logical fallacy where the arguer
manipulates the terms used so that the
counterargument (or counterarguer) appears
bad or
evil, and that the
argument and those who
agree are
morally superior.
Example: "The President claims he never had sexual relations with that woman." The word 'claims' implies he's lying. (sorry, couldn't pass it up)
Example: Look at any argument on abortion. "pro-choice" vs "pro-life", each label implying the other is anti-choice or anti-life.
To prove, identify the loaded terms and show that the assumptions behind them are not necessarily true.